The two most common aspects of print media advertising are ads in newspapers and magazines.
Newspapers vary in size of their circulation from the the local small town or trade paper to the nationally read newspapers like The Wall Street Journal or The Washington Post. Trade newsletters and publications are also considered print media advertising and should not be disregarded.
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When considering advertising in a newspaper there are three important criteria to be considered; size, distribution and readership. Because of vast demographic it is hard to reach only the specific target costumers but it can be narrowed down by using these three elements.
Print media advertising costs vary drastically. Newspapers have an advertising rate cards that are public and available online. Gaebler has the rate card broken down to size, placement and number of printing
An ad in The Washington Post can cost about 0,000 for a full page. The Wall Street Journal will cost 4,00 for a full page ad. The L.A Times will charge only only ,000 and in Milwaukee it will cost you ,000 for the same space.
There is no shortage in magazines as well. The advantage of magazine advertising is obvious; you can pinpoint your print media advertising to your target customers.
The cost of a magazine ad is much more steep. The quality and the workmanship that goes into producing a magazine ad makes it expensive. The lead time can be anywhere between 1- 6 months before the ad is published. On the flip side a magazine is viewed more than once and doesn't get discarded like a newspaper.
The advantage of the print media advertising is that it is usually read off work, when potential customers are ready to take a break and relax. Newspapers add to the credibility and respect of the product you are selling. Advertising in a magazine allows for better colors, graphics and pictures.
Christmas Sales Tview T90dvfd-grey All in One Huge 9-Inch Flip Down, Roof Mount Car Monitor 201
Dec 09, 2011 08:49:09
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Christmas Sales Tview T90dvfd-grey All in One Huge 9-Inch Flip Down, Roof Mount Car Monitor Feature
- Includes Wiring + Mounting hardware
- Brightness, Contrast, Color, and Tint Controls
- Full function remote
- Multi language on screen display menu with subtitles
- Last Scene Memory
Christmas Sales Tview T90dvfd-grey All in One Huge 9-Inch Flip Down, Roof Mount Car Monitor Overview
BRAND NEW TVIEW T90DVFD-GREY ALL IN ONE HUGE 9" FLIP DOWN, ROOF MOUNT CAR MONITOR WITH BUILT IN DVD, CD, MP3 PLAYER + USB INPUT + SD CARD READER + IPOD INTERFACE + IR TRANSMITTER + DOME LIGHTS + SWIVELING SCREEN AND BUILT IN FM MODULATORFeatures:9" Flip down monitor with built in DVD/SB/SD and Ipod interfaceBuilt in IR Transmitter for wireless headphone (2.3/2.8MHz & 3.2/3.8MHz)Built in FM Modulator (87.7 to 89.1 MHz)Built in USB port (IPOD Ready)Built in SD/MMC/ MS Car ReaderBuilt in SpeakersDisplay format Wide Scren 16:9High Resolution: 640*234/1440*234Swivel MonitorCompatible with DVD/VCD/CD/MP3/CD-R/CD-RW/DIVXColor System: PAL & NTSC CompatibleDVD player is region freeOne Video & Audio InputOne Video & Audio OutputActive Matrix TFT DisplayBuilt in dual dome lightsLast Scene MemoryMulti language on screen display menu with subtitlesFull function remote Includes Wiring + Mounting hardwareBrightness, Contrast, Color, and Tint ControlsDimensions of the unit: 10" x 10" x 1.8"Unit Weight: 4.8 lbsAvailable in Black, Grey & TanSAVE NOW on Christmas Sales Offers below!
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